In recent years, Internet has shown tremendous growth and has become an integral part of our daily life. It has given various options to marketers to increase their business prospects and E-commerce is one such revolutionary development the online industry has seen that provides facility to do online shopping with ease and convenience from any part of the world.
E-commerce, in broad meaning is a process where any kind of monetary transaction happens in electronic mode i.e. internet & mobile. If we talk about marketer’s perspective; apart from offline business, e-commerce web development provides an option to establish an alternate revenue channel by setting up an online business. An e-commerce website or portal comes up with variety of features where products and services could be showcased and offered for sale. By setting up an online e-commerce store, marketers can increase their customer base across the world and expand their business. There are number of benefits if a marketer set up an e-commerce store. It is more cost effective in comparison to physical store, as there is less cost involved in infrastructure set up and has less risk of getting affected by unexpected natural calamities. Apart from this, unlike physical store an online shopping store is open 24x7 that helps to generate more revenue.
From the user’s perspective, online shopping websites have given an easy option to do shopping in secured manner. No matter where users are located, they can access these online shopping websites and buy products or services as per their requirement. Due to fast paced life and time constraint, people find it very time consuming process to go to a retail shop and do shopping. They are now actively using online shopping stores for their buying needs. One of the best benefits users can have that they can evaluate & compare the features and price of product or service on different websites from single location. It gives them more options to make rational purchase decision. The security of payment has been one of the prime concerns among the buyers, but over the past few years various safe & secure options have been introduced for making payments on websites such as bank’s debit card, credit card, net banking, cash on deliver etc. The security measures for making online payments have become more stringent with various norms like SSL, encryption, digital signatures etc. because of which, there is increasing trust level among buyers while doing shopping online.
In order to run successful e-commerce business it is essential to have a website that provides high quality and secured user experience. The right mix of design, navigation and content is very much essential for effective display of products. The high quality product images with zoom option and the detail product feature description is the key to attract customers and make them purchase on website. There are various web development technologies available that can be used for e-commerce portal development. Technologies such as .net web development, PHP website development have given variety of tools and methods which are helpful to create a fully functional e-commerce portal. Open source web development has given more flexibility in online shopping website development. Tools such as Os-Commerce and content management systems like Drupal and Joomla provide easy options and custom web development features for online e-commerce website development. Web 2.0 features such as blogs, discussion forums make the whole online shopping experience social, that is beneficial for the website.
Payment gateway and shopping cart integration are two most crucial factors in e-commerce web application development. There are various payment gateway providers available such as Paypal, CC Avenue, Sagepay etc. Leading banks such as ICICI Bank, HDFC Bank also provide payment gateway integration. Because of trusted names associated as payment gateway providers and strict security measures online transactions have become safer that further attract more buyers.
At present, there are many industries that are using e-commerce as a prime business vertical. Industries such as travel, electronics, ticketing & reservations, education, real estate are few which are in top. There are many e-commerce travel portals, ticketing & reservation portals, real estate portals, education portals available targeting large number of customers across the globe.
E-commerce has come long way over the years and users are now accepting it as a trusted medium for their shopping needs. Continuous improvement and innovation in technology that fulfills the business needs are the key factors that make this industry more viable. Therefore, offshore e-commerce web development is going to be stronger in years to come.
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